The work.
Fictional GTM companies, real copy, and a note on why each line is there.
- 01
Homepage rewrite: a GTM agency whose system is sharper than its site
Web copy · Halyard (fictional sample) · Hero to first CTA
Leads with the work buyers never see, because it’s what a burned founder is worried about.
- 02
Course launch: an agency sells its first course by email
Opt-in emails · Kestrel Outbound (fictional sample) · 4 emails over 7 days
One idea per email, a lesson to use that day, then the offer.
More samples are on the way, one for each kind of work.